Nutricosmetics Market: Overcoming Challenges and Exploring Opportunities
The latest publication from Meticulous Research® forecasts that the global nutricosmetics market will reach $12.61 billion by 2031, with a CAGR of 7.2% from 2024 to 2031. This growth is driven by increasing awareness of nutritional deficiencies, rising consumer preference for natural health and beauty products, an expanding cosmetics industry, and a growing geriatric population. However, market saturation and stringent regulations may hinder market growth.
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Addressing the challenge of low consumer awareness about the benefits of nutricosmetics is essential for market stakeholders. With the increasing demand for innovative beverages and the expanding functional food industry, market players are emphasizing consumer education. This effort is crucial in driving market growth and enhancing consumer understanding of the role of nutricosmetics in health and beauty.
A key trend in the nutricosmetics market is the rising awareness of health and wellness. This trend is significantly influencing market dynamics and consumer preferences, highlighting the importance of nutricosmetics as products that offer both health and beauty benefits. The market is characterized by moderate competition, with numerous large and small global, regional, and local players.
Prominent players in the global nutricosmetics market include Amway Corporation (U.S.), Shiseido Company, Limited (Japan), Koninklijke DSM N.V. (Netherlands), Nestlé S.A. (Switzerland), Suntory Beverage & Food Ltd. (Japan), LycoRed Ltd. (Israel), Lonza Group Ltd. (Switzerland), BASF SE (Germany), Herbalife Nutrition Ltd. (U.S.), Beiersdorf AG (Germany), Otsuka Holdings Co. Ltd. (Japan), and Sappe Public Company Limited (Thailand). These companies lead the market with innovative products and strategic initiatives that propel market growth.
The global nutricosmetics market is segmented by product type, form, distribution channel, and geography. Product types include skincare, hair care, nail care, and other categories. In 2024, the skincare segment is expected to account for 46.7% of the market, driven by the growing geriatric population, increased awareness about skin nourishment, and rising skin issues such as acne, wrinkles, and tanning. The hair care segment is projected to experience the highest CAGR during the forecast period.
In terms of form, the market includes powder form, liquid form, tablets, capsules & soft gels, gummies & soft chews, and other forms. The powder form segment is expected to dominate the market in 2024, but the tablets segment is anticipated to register the highest CAGR due to its extended shelf life, portability, and precise dosing capabilities provided by the standardized format.
Distribution channels for nutricosmetics include supermarkets & hypermarkets, pharmacies & drug stores, specialty stores, e-commerce, and other channels. In 2024, the supermarkets & hypermarkets segment is expected to lead the market with a 39% share. This dominance is attributed to the increasing number of supermarket & hypermarket groceries offering high-quality products, rapid urbanization, rising per capita disposable incomes, and the preference for offline shopping due to the enhanced shopping experience.
Geographically, the nutricosmetics market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to hold the largest market share of 43.9%, followed by North America. The Asia-Pacific market is projected to be worth $3.40 billion in 2024. This region's significant market share is due to the high penetration of improved medications, high consumption of dietary supplements, increased demand for functional food & beverages, and high awareness of nutricosmetics in countries like Japan and China.
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