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Frozen Food Market Expansion: Rising Demand and Evolving Consumer Preferences

user image 2024-10-23
By: prajwal001
Posted in: Food and Beverages

Meticulous Research®, a prominent global market research firm, has recently published an in-depth report titled “Frozen Food Market Size, Share, Forecast & Trends Analysis by Product (Meat & Poultry, Seafood, Dairy Products, Bakery Products), Type (Raw, Half-cooked), Distribution Channel (B2B {Food Services, Food Manufacturers}, B2C)—Global Forecast to 2031.” The study projects that the frozen food market will achieve a valuation of $447.79 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.5% during the forecast period.

The expansion of the frozen food market is being fueled by several factors, including the increasing demand for convenience-driven food products, the growth of the global cold-chain infrastructure, and evolving consumer preferences. However, the market also faces challenges such as the rising preference for fresh, natural foods and the need for stringent temperature control for preserving frozen products. Despite these challenges, opportunities abound in the market, especially in the e-commerce sector and expanding economies across regions like Asia-Pacific, Latin America, and the Middle East & Africa. The latest trends in the industry, such as plant-based frozen foods and gluten-free offerings, further bolster growth prospects.

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Key Market Drivers and Restraints

The frozen food market’s steady expansion can be attributed to several factors. One of the primary drivers is the growing demand for ready-to-eat meals, which aligns with consumers’ increasingly hectic lifestyles. As work environments become more fast-paced, especially among the working-class population, there is a rising preference for convenient food options that offer quick preparation without sacrificing quality or taste. Ready-frozen meals have gained popularity due to their ease of use, long shelf life, and growing availability in retail stores.

Another significant driver is the rapid expansion of the cold-chain sector globally. Cold-chain logistics, which includes refrigeration systems for storage and transportation, plays a critical role in ensuring the quality and safety of frozen food products. As this infrastructure becomes more developed and widespread, particularly in emerging economies, it facilitates greater access to frozen food, thereby boosting market demand. Additionally, consumer preferences are shifting toward healthier, more sustainable food options. This has led to innovations in the frozen food segment, with more offerings that cater to specific dietary needs, including plant-based and gluten-free products.

However, the frozen food market also faces several hurdles. The growing consumer preference for fresh, organic, and minimally processed foods is one of the key restraints limiting the market’s growth potential. Many consumers perceive fresh foods as being healthier and more natural than their frozen counterparts. Additionally, maintaining the necessary temperature control for frozen foods is a significant challenge, particularly in regions with underdeveloped cold-chain infrastructure. This creates logistical issues and can hinder the distribution and availability of frozen products in certain markets.

Despite these challenges, the future looks bright for frozen food. E-commerce is emerging as a critical growth channel, with online platforms making it easier for consumers to purchase frozen products from the comfort of their homes. Additionally, the continued development of cold-chain infrastructure in regions like Asia-Pacific and Africa presents opportunities for market expansion.

Key Market Segments

The frozen food market is categorized by product, type, distribution channel, and geography. These categories help provide a clearer understanding of the various segments driving market growth.

Product Segmentation

On the basis of product, the market is segmented into ready meals, meat & poultry, seafood, dairy products, bakery products (including bread, pizza crusts, cakes & pastries, cookies & biscuits, doughnuts, waffles, and other frozen bakery products), vegetables, fruits, and other frozen food products.

Among these, ready meals are expected to account for the largest share—32.1%—of the frozen food market by 2024. The significant market share of this segment is largely due to the changing lifestyles of consumers, particularly the working population, who are increasingly seeking quick and convenient meal solutions. Ready-frozen meals cater to this need by offering a wide variety of options that can be quickly prepared and consumed. Furthermore, the growing popularity of these meals among younger consumers and teenagers, combined with their broad availability in supermarkets and convenience stores, contributes to the segment’s dominant position.

However, the seafood segment is anticipated to register the highest CAGR during the forecast period. The rising demand for seafood, driven by its high protein content and perceived health benefits, is boosting aquaculture production globally. Additionally, innovations in freezing technologies, such as quick-freezing methods, are helping to preserve the quality and nutritional value of frozen seafood, further driving demand in this segment.

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Type Segmentation

The frozen food market is also divided by type into raw, half-cooked, and ready-to-eat products. The raw segment is projected to hold the largest share, accounting for 46.3% of the market by 2024. This can be attributed to growing consumer awareness of the nutritional benefits of raw frozen foods, such as fruits and vegetables, and the increasing use of freezing technologies to preserve freshness and nutrients.

However, the ready-to-eat segment is expected to experience the highest CAGR during the forecast period, reflecting the growing consumer demand for convenience foods that require minimal preparation.

Distribution Channel Segmentation

In terms of distribution channels, the frozen food market is segmented into business-to-business (B2B) and business-to-consumer (B2C). The B2B segment is expected to dominate the market in 2024, with a market share of 52.7%. This is primarily due to the increasing use of frozen foods by quick service restaurants (QSRs), food services, and food manufacturers. As the food service industry continues to expand globally, the demand for frozen products from hotels, cafes, restaurants, and catering services is expected to rise significantly.

On the other hand, the B2C segment is anticipated to register the highest growth rate during the forecast period, fueled by increasing urbanization, the expansion of e-commerce platforms, and the rising popularity of online grocery shopping. As consumers become more accustomed to purchasing food online, the demand for frozen products is likely to surge, particularly in urban areas where convenience is a key consideration.

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Regional Insights

Geographically, the frozen food market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Europe is expected to hold the largest share—36.9%—of the market by 2024, with an estimated market size of $113.78 billion. Europe’s dominant position can be attributed to several factors, including the strong preference for ready-to-eat meals, favorable regulatory conditions, and the presence of a well-established cold-chain infrastructure. Additionally, European consumers are increasingly adopting frozen foods that cater to health and dietary trends, such as organic and gluten-free options.

Meanwhile, the Asia-Pacific region is expected to witness the highest CAGR during the forecast period. The region’s growth is driven by several factors, including increasing foreign direct investment (FDI) in the retail sector, the expansion of cold-chain facilities, and the growing demand for processed food products in emerging economies like India, Indonesia, and Thailand. As consumer lifestyles continue to evolve, and as disposable incomes rise in these countries, the demand for frozen food products is set to increase significantly.

Key Players in the Frozen Food Market

Some of the major players operating in the frozen food market include General Mills, Inc. (U.S.), Conagra Brands, Inc. (U.S.), Nestlé S.A. (Switzerland), Unilever PLC (U.K.), McCain Foods Limited (Canada), The Kraft Heinz Company (U.S.), Tyson Foods, Inc. (U.S.), Associated British Foods plc (U.K.), Ajinomoto Co., Inc. (Japan), Vandemoortele NV (Belgium), Lantmännen Unibake International (Denmark), Cargill, Incorporated (U.S.), Europastry, S.A. (Spain), JBS S.A. (Brazil), ARYZTA AG (Switzerland), and Nomad Foods Limited (U.K.).

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