Meticulous Research® , a renowned global market research firm, has released a report titled ‘Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography - Global Forecast to 2031 .

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The report indicates that the global augmented analytics market is projected to attain a value of $104.4 billion by 2031 , with an anticipated CAGR of 27.4% from 2024 to 2031. This growth is primarily fueled by the rising demand for data-driven decision-making and the rapid adoption of cloud computing technologies that enhance the deployment and scalability of analytics solutions. However, issues related to data privacy and security present significant barriers to market growth.

Furthermore, the increasing utilization of augmented analytics in sales and marketing is likely to create new growth opportunities for industry players. Yet, the complex integration of these tools into existing business frameworks poses a notable challenge. Additionally, the integration of machine learning and natural language processing technologies within augmented analytics systems is gaining traction.

The augmented analytics market is categorized into various segments: offerings (software and services including training, consulting, deployment, integration, and maintenance), deployment modes (cloud-based and on-premise), organization sizes (large enterprises and small & medium-sized enterprises), applications (covering marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and more), end-use industries (retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others), and geography. The report also evaluates competitors and analyzes market trends at both national and regional levels.

Offering Insights

In terms of offerings, the market can be segmented into software and services. The software segment is expected to dominate in 2024, accounting for over 64.0% of the augmented analytics market share. This dominance is attributed to the increasing adoption of augmented analytics solutions that enhance operational efficiency and minimize human error. Moreover, advancements in cloud computing technologies bolster the scalability of these analytics solutions.

On the other hand, the services segment is expected to witness a higher CAGR throughout the forecast period. The growing demand for support and maintenance services that ensure regular updates to algorithms and data processing pipelines is driving this segment's growth.

Deployment Mode Analysis

When examining deployment modes, the market is classified into cloud-based and on-premise solutions. In 2024, cloud-based deployment is projected to account for over 66.0% of the market share, with a higher anticipated CAGR during the forecast period. This growth is largely due to the increasing need to alleviate employee workloads by utilizing cloud-based solutions for infrastructure management and software updates.

Organization Size Perspective

In terms of organization size, the market can be divided into large enterprises and small & medium-sized enterprises (SMEs). Large enterprises are expected to capture over 71.0% of the market share in 2024, driven by the increasing use of augmented analytics to streamline global strategies and automate data analysis processes.

Conversely, the SMEs segment is anticipated to achieve a higher CAGR during the forecast period, bolstered by the development of on-premise infrastructure tailored for subscription-based augmented analytics solutions.

Application Insights

The market can be analyzed based on applications, including marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and others. In 2024, marketing and sales analytics is expected to hold the largest share, exceeding 24.0% , driven by the growing need for comprehensive data analysis to understand customer behavior and refine marketing strategies.

In contrast, the financial planning and analysis segment is projected to experience the highest CAGR during the forecast period, driven by the growing demand to minimize manual errors in financial reporting.

Industry Segmentation

Analyzing end-use industries, the market can be segmented into retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others. In 2024, the retail and e-commerce sector is expected to account for over 22.0% of the market share, driven by the demand for automating routine operational tasks.

Conversely, the BFSI sector is anticipated to register the highest CAGR during the forecast period, attributed to the increasing need for automation in regulatory compliance tracking.

Regional Insights

From a geographical perspective, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is projected to hold the largest market share, accounting for over 33.0% of the augmented analytics market.

In contrast, the Asia-Pacific region is expected to exhibit the highest CAGR of over 29.0% during the forecast period, supported by advancements in technology enhancing the deployment of augmented analytics solutions.

Key Players

The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).

To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/augmented-analytics-market-5991

Key Questions Answered in the Report:

• Which are the high-growth market categories in terms of offering, deployment mode, organization size, application, and end-use industry?
• What is the historical market size for global augmented analytics?
• What are the market forecasts and estimates for 2024–2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the global augmented analytics market?
• Who are the major players in the global augmented analytics market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the global augmented analytics market?
• What do major market players adopt the different strategies?
• What are the trends and high-growth countries?
• Who are the local emerging players in the global augmented analytics market, and how do they compete with other players?

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