Strong Growth Forecast for Energy Drinks Market

Meticulous Research® has published an in-depth report titled ‘ Energy Drinks Market —Global Opportunity Analysis and Industry Forecast (2024-2031)’, projecting that the global energy drinks market will expand to $122.54 billion by 2031, achieving a compound annual growth rate (CAGR) of 7.3% from 2024. Factors such as the rising demand for sports and performance drinks, increasing consumer awareness about the benefits of hydration, and the growing preference for quick energy solutions are key drivers behind this growth. Innovations in product development and diversification are also contributing to the market’s expansion. Despite these favorable trends, the high price of energy drinks may act as a limiting factor for market growth, particularly in price-sensitive regions.

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Untapped Potential in Emerging Markets

Significant growth opportunities are present in emerging markets such as Latin America, Asia, and the Middle East & Africa. The rapid expansion of the retail sector in these regions, along with increasing disposable incomes and changing consumer lifestyles, is expected to fuel demand for energy drinks. However, health-related concerns around energy drinks, including high caffeine content and potential long-term health risks, remain major challenges for the industry. The increasing popularity of functional energy drinks that offer added health benefits, as well as clean-labeled products, is expected to mitigate some of these concerns and support market growth.

Segmentation Insights: Non-Alcoholic Energy Drinks Lead

The energy drinks market is segmented based on type, packaging, size, ingredients, and distribution channel. Among the various types, non-alcoholic energy drinks are anticipated to dominate, capturing a 62.5% share of the market in 2024. This is due to the widespread adoption of these beverages, driven by consumer preference for healthier options and the convenience they offer. Non-alcoholic energy drinks benefit from unrestricted sales in off-premise locations and align with the growing demand for functional beverages that promote mental and physical alertness.

Bottled Energy Drinks Set to Dominate Packaging Market

In terms of packaging, bottled energy drinks are expected to hold the largest market share by 2024. The convenience, variety, and wide availability of bottled drinks make them the preferred choice for many consumers. Bottled products are easier to transport, store, and consume on the go, contributing to their market dominance. Furthermore, the lower prices of bottled energy drinks compared to other formats attract a large customer base, solidifying their position as a market leader in the packaging segment.

500 ml Bottles Gain Popularity

The 500 ml packaging size is projected to maintain its dominant position in 2024. This size strikes a balance between portability and energy content, making it popular among consumers who need a quick energy boost without carrying a bulky container. The 500 ml size offers a sufficient quantity of energy-boosting ingredients, such as caffeine, to provide sustained energy, making it an ideal choice for both fitness enthusiasts and everyday users who need long-lasting energy support during work or daily activities.

Caffeine Remains a Key Ingredient

Caffeine is set to dominate the ingredient segment of the energy drinks market in 2024, owing to its ability to enhance energy levels without adding significant calories. Caffeine stimulates the nervous system, increasing alertness and promoting fat breakdown for energy. Its appetite-suppressing qualities are another factor that makes caffeine a highly sought-after ingredient in energy drinks. As a result, the demand for caffeine-based energy drinks is expected to remain strong throughout the forecast period.

Off-Trade Channels Dominate Distribution

The off-trade distribution channel, which includes supermarkets and retail stores, is expected to hold the largest market share by 2024. The convenience of purchasing energy drinks for at-home consumption and the wide availability of these products in retail outlets have made off-trade channels the dominant choice for consumers.

Regional Insights: North America Leads the Market

Geographically, North America is expected to maintain its leadership position in the global energy drinks market, accounting for a 37.9% share in 2024. The market in this region is projected to be worth $28.36 billion by that year. Key factors driving this dominance include a high focus on health and wellness, a mature beverage industry, and an increasing trend towards functional and alcoholic energy drinks. North America's active lifestyle and growing participation in sports and physical activities such as hiking, running, and cycling further fuel the demand for energy drinks in the region.

Conclusion

The energy drinks market is on a strong growth trajectory, with increasing demand driven by health-conscious consumers, product innovation, and rising disposable incomes in emerging markets. Despite health concerns and price constraints, the market is expected to see significant expansion, especially in non-alcoholic and functional energy drinks segments. Clean-label trends and a focus on healthier options are set to bolster the market’s future growth prospects, leading to a substantial increase in market value by 2031.

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Key Players:

The energy drinks market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the energy drinks market are Red Bull GmbH (Austria), PepsiCo Inc. (U.S.), Monster Beverage Corporation (U.S.), The Coca-Cola Company (U.S.), and HELL ENERGY Magyarország Kft. (Hungary), Suntory Holdings Ltd. (Japan), Otsuka Pharmaceutical Co., Ltd. (A Part of Otsuka Holdings Co., Ltd.) (Japan), Amway Corporation (U.S.), Carlsberg A/S (Denmark), Osotspa Public Company Limited (Thailand), Carabao Group Public Company Limited (Thailand), Keurig Dr Pepper, Inc. (U.S.), Taisho Pharmaceutical Holdings Co., Ltd. (Japan), AriZona Beverages USA (U.S.), and Lucozade Ribena Suntory Limited (U.K.).

Key Questions Answered in the Report-

• What is the value of revenue generated by the sale of energy drinks?
• At what rate is the global demand for energy drinks projected to grow for the next five to seven years?
• What is the historical market size and growth rate for the energy drinks market?
• What are the major factors impacting the growth of this market at global and regional levels?
• What are the major opportunities for existing players and new entrants in the market?
• Which type, packaging type, packaging size, ingredients, and distribution channel segments create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the energy drinks market?
• Who are the major players in the energy drinks market? What are their specific product offerings in this market?
• What recent developments have taken place in the energy drinks market? What impact have these strategic developments created on the market?
• What if the key consumer trends by demographics, preferences, and patterns in the energy drinks market?

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