The growing interest in human nutrition market enriched products is a direct result of shifting lifestyles and an increasing number of health-conscious consumers. This shift is driving the demand for human nutrition ingredients. The expansion of the human nutrition market can be attributed to several factors, including the rising health and wellness trend, the growing demand for fortified food products, lifestyle changes, the increasing prevalence of chronic diseases, and the expanding application of these ingredients in infant formulas and dietary supplements. Additionally, product launches and technological advancements by leading companies in the human nutrition market are expected to create further growth opportunities. However, stringent regulations and high product prices may pose challenges to the market's growth.

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Rising Health and Wellness Trend

Well-being has become a global movement, with consumers increasingly focused on leading healthy lives, particularly as average life spans continue to rise. Over the past decade, rapid changes in diets and lifestyles have occurred due to industrialization, urbanization, economic development, and globalization. These changes have significantly impacted health and nutritional status, particularly in developing countries.

While living standards have improved, food availability has expanded and diversified, and access to services has increased, there have also been negative consequences. Inappropriate dietary patterns decreased physical activity, and a corresponding rise in diet-related chronic diseases, especially among low-income populations, have become prevalent. This has led to increased consumer engagement with healthy living and a growing demand for innovative health and wellness products and services.

The Global Wellness Institute estimated that the global wellness industry grew from $4.42 trillion in 2019 to $4.66 trillion in 2020, making it one of the fastest-growing markets. Four macro-environmental trends have contributed to this increased focus on health and wellness: an aging global population, rising rates of chronic diseases, a rise in self-care, treatment, and prevention, and increasingly educated and connected consumers.

Globally, the top three most appealing claims or descriptions in food products are natural/all-natural, no artificial ingredients, and low or reduced fat/sugar/salt. Strong global consumer demand, coupled with a desire for operational and distribution efficiencies, has driven interest in food with simple and easy-to-understand ingredients.

In addition, growing health awareness has increased demand for food products that support better health, particularly those that are low in fat, cholesterol, protein-rich, and weight-control products. As a result, the number of foodstuffs containing nutritional ingredients has grown significantly in recent years. The all-natural and clean-label trends within the food and beverage market are also expected to increase demand for natural ingredients. Consequently, the changing preferences for food and health products and the increasing health consciousness among consumers drive the adoption of nutrition-rich products, fueling the growth of the global human nutrition market.

Key Findings in the Human Nutrition Market Study

Vitamins Segment Dominates the Market in 2023

Based on type, the global human nutrition market is segmented into vitamins, probiotics, proteins and amino acids, carbohydrates, fats, and fatty acids, and minerals. In 2023, the vitamins segment is expected to account for the largest share of the global human nutrition market. This large market share is attributed to the increasing consumer focus on health and wellbeing, the rising prevalence of vitamin deficiencies, and the high demand for vitamin-fortified foods. Additionally, the rising health and wellness trends and steady growth in the geriatric population in developed economies are expected to further boost demand in this segment.

Functional Beverages Segment to Register the Highest CAGR

Based on application, the global human nutrition market is segmented into functional food, functional beverages, dietary supplements, and other applications. The functional beverages segment is projected to register the highest CAGR during the forecast period. This rapid growth is attributed to the increasing demand for functional beverages in emerging economies, growing interest in sports drinks, and rising health expenditures.

North America Dominates the Regional Market

The human nutrition market is segmented into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, North America is expected to account for the largest share of the human nutrition market. This large market share is due to the well-established nutraceutical and functional food industry, growing demand for nutritional supplements, high investments in research and development, the rising prevalence of chronic diseases, and increasing focus on a healthy lifestyle. Additionally, the growing health and wellness and clean label trends are contributing to this region's dominance.

However, the Asia-Pacific region is projected to register the highest CAGR during the forecast period. The rapid growth in this region is mainly attributed to the increasing prevalence of chronic diseases, rapidly growing population and urbanization, rising disposable incomes, improving living standards, and growing focus on healthy diets and nutritional supplements.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key strategic developments by leading market participants in the industry. Some of the key players operating in the global human nutrition market include Koninklijke DSM N.V. (Netherlands), Archer Daniels Midland Company (U.S.), Chr. Hansen Holding A/S (Denmark), Glanbia plc (Ireland), Corbion N.V. (Netherlands), Associated British Foods plc (U.K.), Arla Foods (Denmark), Ingredion Incorporated (U.S.), Tate & Lyle PLC (U.K.), Ajinomoto Co. Inc. (Japan), Cargill, Incorporated (U.S.), BASF SE (Germany), and Kerry Group plc (Ireland).

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